Monday, November 12, 2012
In case you haven't heard, Lefty Talker KPOJ is now a Sports Station.
I think this is funny.
While Portland is extremely weird, its revenue that drives programming, not the other way around. And there's simply more money to be made giving listeners what they want, than what they should have.
Bob Dove is no idiot. Given the political cant of the Portland metro area, having the leftist rant available seemed an interesting experiment. Until, that is, you get down to "compared to what?" In this case, more profitable radio stations.
Just ask the bar owner who used to offer popular hippy music, without a cover charge. The hippies come in, order water, and sit around. (What they do best.) Hard to provide "what the people want" when there isn't a way to monetize the service.
The campaign to "reverse" the decision is going to fail. There simply isn't a hammer out there to wield over ownership and management. The programming was offered long after the demise of Air America.
The argument from the takers will be that KPOJ has been "plenty profitable." I hope somebody posts something somewhere about opportunity cost. What it is. What it means.
So, so long, and thanks for all the fish. Portland is a better place.
You can sign the petition to reverse here.